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So far has created 7 blog entries.

Let’s stop screwing the planet

Whilst developing the business development toolkit over past few months, I've become quite obsessed by ethical behaviour and 'green' marketing. There are few tools to help with this in the toolkit, but, reading wise, Branson does pretty much nails it in his book Screw Business As Usual. SCREW BUSINESS AS USUAL Richard Branson The one-sentence [...]

By | June 3rd, 2017|Business Ethics|0 Comments

Time to get Zagging!

Of all the books I have read over the past few months, this one stands out. Practical, visual and short! I've used a number of elements in the toolkit, but the whole book is well worth a read. ZAG – Marty Neumeier The one-sentence summary When everybody else zigs, you should zag. Radical differentiation is [...]

By | April 27th, 2017|Branding|0 Comments

Couldn’t agree more ….

By | March 27th, 2017|Travel|0 Comments

Travel Inspiration

By | January 27th, 2017|Travel|0 Comments

Lion Love

By | January 10th, 2017|Lions|0 Comments

Customer reviews – love or loathe them?

Reviews have a major impact on hospitality businesses. Love them or loathe them, they aren't going away - learning to deal with them effectively is the key. TELL THE TRUTH Many poor online reviews stem from disappointment – a product not living up to expectations. So avoid (old-fashioned) over embellishment in your marketing messages. The days [...]

By | October 27th, 2016|Customers|0 Comments

The exploding world of Social Media

By | September 26th, 2016|Marketing, Social Media|0 Comments