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BRANDING 2018-04-02T15:22:19+00:00

TEN TOOLS TO HELP WITH BRANDING

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FORWARD THINKING BRANDING

How to get the basic elements right (from Zag)

DEVELOPING A STRONG BRAND

How to build a great brand (from Zag)

MARKET MAPS

How to establish your current & future brand positioning (from The Diagrams Book)

ESTABLISHING BRAND PRINCIPLES

How to work out what you are and what you are not

BRAND BOMB

How three simple questions can anchor your brand

CREATING A BUSINESS MODEL AROUND YOUR VALUE PROPOSITION

How to create products and services that people really want (from Value Proposition Design)