TEN TOOLS TO HELP WITH BRANDING

DEVELOPING MARKET MAPS

  • How to establish your current & future brand positioning (from The Diagrams Book)

DEVELOPING A STRONG BRAND

  • How to build a great brand (from Zag)

FORWARD THINKING BRANDING

  • How to get the basic elements right (from Zag)

COMMON SENSE BRANDING

  • How to bring common sense into your branding (from In Search of the Obvious)

BRAND BOMB

  • How three simple questions can anchor your brand

CREATING A BUSINESS MODEL AROUND YOUR VALUE PROPOSITION

  • How to create products and services that people really want (from Value Proposition Design)

GENERATING CONSISTENT BRAND MESSAGING

  • How to use Wordles to easily see what your current brand communications are saying to your customers

THE BRAND PERIODIC TABLE – AN ADVANCED TECHNIQUE FOR BRAND DEVELOPMENT

  • How to categorise your brand (from The Brand Innovation Manifesto)

UNDERSTANDING THE BASICS OF BRAND COMMUNICATION

  • How communications really work (from Zag)