TEN TOOLS TO HELP UNDERSTAND YOUR CUSTOMERS & BUILD GREATER LOYALTY

CREATING CUSTOMER PROFILES

  • How to understand your target customers better

CREATING PRODUCTS THAT MEET CUSTOMER NEEDS

  • How to get the right product/customer fit (from Value Proposition Design)

UNDERSTANDING THE NET PROMOTER SCORE

  • How to get to grips with NPS (from The Ultimate Question) 

GETTING TO KNOW YOUR CUSTOMERS

  • How to find out more about your customers (from The Workshop Book)

DEFINING WHAT CUSTOMER LOYALTY MEANS TO YOUR BRAND

  • How to understand where your customers’ loyalty lies

GETTING, KEEPING & GROWING YOUR CUSTOMER BASE

  • How to create separate strategies to get, keep and grow your customer base

VALUING YOUR INVISIBLE CUSTOMER

  • How to stay focused on genuine customers

GAINING CUSTOMER INSIGHTS

  • How to gain valuable customer insights (from Value Proposition Design)

REWARDING THE BROADCASTERS AND IDENTIFYING THE FALSE FOLLOWERS

  • How to stay focused on genuine customers

CUSTOMER SATISFACTION

  • How to keep your customers satisfied (from Exceptional Service, Exceptional Profit)