TOOLS TO HELP WITH MARKETING
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GETTING, KEEPING + GROWING
How to create separate strategies to get, keep + grow your customer base
How to separate Tactics from Initiatives
MARKETING THROUGH THE RIGHT CHANNELS
How to plan multi-channel marketing campaigns
CREATING A MARKETING INITIATIVE WITH TACTICAL APPLICATIONS
How to create a simple plan for your marketing initiative and tactics
PAID, OWNED, EARNED & SHARED MARKETING ASSETS
How to utilise a smart mix of media
CREATIVE BRIEFING
How to write a creative brief