CREATING INTERESTING MARKETING INITIATIVES

  • How to use the ‘Three Buckets’ technique to classify marketing initiatives (from The Pirate Inside)

DISTINGUISHING BETWEEN INITIATIVES (STRATEGY) & TACTICS

  • How to separate Tactics from Initiatives

CREATING A MARKETING INITIATIVE WITH A RANGE OF TACTICAL APPLICATIONS

  • How to create a simple plan for your marketing initiative and tactics

MARKETING THROUGH THE RIGHT CHANNELS

  • How to plan multi-channel marketing campaigns

SOCIAL MEDIA PLANNING

  • How to plan interesting social content

BRINGING REALISM TO MARKETING INITIATIVES

  • How to use the ‘IF Triangle’ to be realistic when planning your marketing initiatives (or working with third parties)

UNDERSTANDING YOUR MARKETING BRAVERY SCALE

  • How to establish how brave your really want to be with your marketing iniatives

PAID, OWNED, EARNED & SHARED MARKETING ASSETS

  • How to utilise a smart mix of media

CONSIDERING NEW REVENUE STREAMS

  • How to use the Long Tail principle when establishing potential new revenue streams (from The Long Tail)

WEB DEVELOPMENT BRIEFING DOCUMENT

  • How to get your website right