The Sleeping Lion Business Improvement Toolkit, recommends the following books for reading in each of the sections:

RECOMMENDED READING RELATED TO BRANDING

RECOMMENDED READING RELATED TO CUSTOMERS

RECOMMENDED READING RELATED TO GREAT MARKETING

RECOMMENDED READING RELATED TO DEVELOPING GREAT PEOPLE

RECOMMENDED READING RELATED TO GOOD ETHICAL BEHAVIOUR

RECOMMENDED READING RELATED TO THE FUTURE

  • The Ideas Book, The Business Bullshit Dictionary, The Smart Thinking Book – Kevin Duncan
  • Essentialism Greg McKeown
  • Culturematic – Grant McCracken
  • Future Minds – Richard Watson
  • Futurescaping – Tamar Kasriel