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CUSTOMERS2018-04-02T15:22:19+00:00

TEN TOOLS TO HELP UNDERSTAND YOUR CUSTOMERS & BUILD GREATER LOYALTY

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CREATING CUSTOMER PROFILES

How to understand your target customers better

CREATING PRODUCTS THAT MEET CUSTOMER NEEDS

How to get the right product/customer fit (from Value Proposition Design)

DEFINING WHAT CUSTOMER LOYALTY MEANS TO YOUR BRAND

How to understand where your customers’ loyalty lies

CUSTOMER SATISFACTION BASICS

How to get the basics right (from Exceptional Service, Exceptional Profit)

GAINING CUSTOMER INSIGHTS

How to gain valuable customer insights (from Value Proposition Design)

YOUR INVISIBLE CUSTOMER

How to stay focused on genuine customers