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DTSTART:20190101T000000
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DTSTART;TZID=UTC:20190313T100000
DTEND;TZID=UTC:20190313T160000
DTSTAMP:20260723T083124
CREATED:20181211T175458Z
LAST-MODIFIED:20190221T114555Z
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SUMMARY:THOUGHTFUL MARKETING
DESCRIPTION:THOUGHTFUL MARKETING \nWhether you are launching a new product or service\, or need to re-energise an existing one\, this workshop can help steer your thinking and challenge your brand development. Exercises and interventions include: \n+ Working out why your business exists \n+ Establishing what your brand is like \n+ Knowing your market place and competition \n+ Ensuring your product is something people really want \n+ Knowing your customers \n+ Not just marketing to new customers \n+ Building customer loyalty \n+ Understanding marketing strategy vs tactics \n+ Using the right channels and mix of media \n+ Being clear and realistic \n 
URL:https://sleepingliononline.com/workshops/intelligent-marketing-4/
LOCATION:Sleeping Lion\, Gayfere Street\, London\, SW1P 3HP\, United Kingdom
CATEGORIES:WORKSHOPS
ORGANIZER;CN="Sleeping%20Lion":MAILTO:sarah@sleepinglion.co.uk
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190312T100000
DTEND;TZID=UTC:20190312T160000
DTSTAMP:20260723T083124
CREATED:20190114T094059Z
LAST-MODIFIED:20190122T104137Z
UID:2304-1552384800-1552406400@sleepingliononline.com
SUMMARY:SOPHISTICATED SALES
DESCRIPTION:SOPHISTICATED SALES \nThese days\, sales often gets a bad rap. And sales people are seen as pushy and/or formulaic. But all products need to be sold and\, even in our digital age\, customers need additional human pursuasion. Often the more upmarket (or complex) the product\, the greater the need is for a strong sales person to represent it and sell with flair and sophistication. This workshop covers: \n+ Understanding who you are dealing with \n+ Knowing your competition \n+ Managing your time effectively \n+ Reflecting your company style \n+ Understanding what makes a good sales professional \n+ Actively listening \n+ Establishing the needs of your potential customers \n+ Anticipating objections \n+ Communicating clearly and knowledgeably \n+ Knowing when and how to ‘close the sales \n 
URL:https://sleepingliononline.com/workshops/sophisticated-sales/
LOCATION:Sleeping Lion\, Gayfere Street\, London\, SW1P 3HP\, United Kingdom
CATEGORIES:WORKSHOPS
ORGANIZER;CN="Sleeping%20Lion":MAILTO:sarah@sleepinglion.co.uk
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190305T100000
DTEND;TZID=UTC:20190305T160000
DTSTAMP:20260723T083124
CREATED:20181211T184740Z
LAST-MODIFIED:20190220T102609Z
UID:2284-1551780000-1551801600@sleepingliononline.com
SUMMARY:THE ONLY WAY IS ETHICS
DESCRIPTION:THE ONLY WAY IS ETHICS \nIt’s unrealistic to think a company can become ‘ethical’ overnight. The term itself means different things to different people. But all organisations can begin moving in the right direction. Starting with an agreed mission that engages employees\, inspires customers\, and helps protect the planet – all whilst still preserving the traditional bottom line.  \nIn fact\, thoughtful business practice can be highly commercial. Your ‘ethical journey’ can become central to your company’s marketing and communications strategy\, setting it apart from the competition. But you can only be ethical in your marketing if you have integrity.  \nThis workshop covers: \n\nThe benefits of being ethical\nWhere to start\nBalancing Profit\, People and the Planet\nHow to start saving the planet\nHow to become a better business\nHow to improve the lives of your employees\nHow to show your customers more love\nHow to humanise your brand and market with greater integrity\n\n  \n\n\n\n \nPowered by Eventbrite
URL:https://sleepingliononline.com/workshops/ethics/
LOCATION:Sleeping Lion\, Gayfere Street\, London\, SW1P 3HP\, United Kingdom
CATEGORIES:WORKSHOPS
ORGANIZER;CN="Sleeping%20Lion":MAILTO:sarah@sleepinglion.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190226T100000
DTEND;TZID=UTC:20190226T160000
DTSTAMP:20260723T083124
CREATED:20181211T183837Z
LAST-MODIFIED:20190220T102102Z
UID:2272-1551175200-1551196800@sleepingliononline.com
SUMMARY:SOPHISTICATED SALES
DESCRIPTION:SOPHISTICATED SALES \nThese days\, sales often gets a bad rap. And sales people are seen as pushy and/or formulaic. But all products need to be sold and\, even in our digital age\, customers need additional human pursuasion. Often the more upmarket (or complex) the product\, the greater the need is for a strong sales person to represent it and sell with flair and sophistication. This workshop covers: \n+ Understanding who you are dealing with \n+ Knowing your competition \n+ Managing your time effectively \n+ Reflecting your company style \n+ Understanding what makes a good sales professional \n+ Actively listening \n+ Establishing the needs of your potential customers \n+ Anticipating objections \n+ Communicating clearly and knowledgeably \n+ Knowing when and how to ‘close the sales \n 
URL:https://sleepingliononline.com/workshops/sophisticated-sales-4/
LOCATION:Sleeping Lion\, Gayfere Street\, London\, SW1P 3HP\, United Kingdom
CATEGORIES:WORKSHOPS
ORGANIZER;CN="Sleeping%20Lion":MAILTO:sarah@sleepinglion.co.uk
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