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THE ONLY WAY IS ETHICS

It’s unrealistic to think a company can become ‘ethical’ overnight. The term itself means different things to different people. But all organisations can begin moving in the right direction. Starting with an agreed mission that engages employees, inspires customers, and helps protect the planet – all whilst still preserving the traditional bottom line. 

In fact, thoughtful business practice can be highly commercial. Your ‘ethical journey’ can become central to your company’s marketing and communications strategy, setting it apart from the competition. But you can only be ethical in your marketing if you have integrity. 

This workshop covers:

  • The benefits of being ethical
  • Where to start
  • Balancing Profit, People and the Planet
  • How to start saving the planet
  • How to become a better business
  • How to improve the lives of your employees
  • How to show your customers more love
  • How to humanise your brand and market with greater integrity