From the world of hotels, I joined the opening team of the London Capital Club in the city to work on my first of many membership marketing campaigns.
In the mid 90s, I moved to Asia to head up the membership launch of a pioneering club in Hanoi. From Vietnam I moved onto The American Club in Singapore where I was responsible for introducing new services, programmes and special events to a membership base of over 10,000 people – meeting annual revenue targets exceeding £5million.
During my time in Singapore, I was also employed in a regional membership marketing capacity and worked on club launches and member acquisition programmes in Indonesia and the Philippines.
A stay at the world famous destination spa Chivasom then prompted a move to Bali and a regional sales and marketing role with leading spa operator Mandara Spa (operator of the award-winning spa at the Datai in Langkawi).
Back in the UK in 2002, I worked at the ultra-modern Reebok Sports Club in Canary Wharf (the then largest health and fitness club in Europe) and then the classic environment of the Royal Automobile Club, before setting up my own consultancy Sleeping Lion in 2005.
Over the past 10 plus years, as Sleeping Lion, I have worked on an extraordinary range of projects. I’ve now taken some of this knowledge and combined it with the wisdom of some of the best business books around to create signature workshops and a full business toolkit.