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So far has created 7 blog entries.

Let’s stop screwing the planet

Whilst developing the business development toolkit over past few months, I've become quite obsessed by ethical behaviour and 'green' marketing. There are few tools to help with this in the toolkit, but, reading wise, Branson does pretty much nails it in his book Screw Business As Usual. SCREW BUSINESS AS USUAL Richard Branson The one-sentence [...]

By |2018-04-02T15:22:23+00:00June 3rd, 2017|Business Ethics|0 Comments

Customer reviews – love or loathe them?

Reviews have a major impact on hospitality businesses. Love them or loathe them, they aren't going away - learning to deal with them effectively is the key. TELL THE TRUTH Many poor online reviews stem from disappointment – a product not living up to expectations. So avoid (old-fashioned) over embellishment in your marketing messages. The days [...]

By |2018-04-02T15:22:23+00:00October 27th, 2016|Customers|0 Comments