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SLEEPING LION 2018-11-07T09:18:46+00:00

SLEEPING LION – FOCUSED EFFECTIVENESS

Don’t confuse movement with progress. It’s not about how busy you are, it’s about effectiveness: avoiding the timewasting trivia and focusing on the important stuff.

A lion sleeps around 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return.

Over the years, I’ve tried to find ways to emulate this. Advising people on targeted business development – through consultancy, workshops and facilitation.

There are a range of tools and exercises available here for you to freely download. They cover: productivity, idea generation, branding, customer loyalty, sales, team development and business ethics.

I can run bespoke training sessions in all of these areas, but my signature workshops are:

SMART BUSINESS DEVELOPMENT

Businesses need to continually evolve to survive. These exercises force you to re-examine the most important areas of your operation and improve them. The workshop covers:

+ Work out why your business exists

+ Establish what your brand is like

+ Manage your time

+ Conduct better brainstorming

+ Know your market place and competition

+ Know your customers

+ Build customer loyalty

+ Understand marketing strategy vs tactics

+ Market clearly and through the right channels

+ Create a great company culture with high ethics

SOPHISTICATED SALES

These days, sales often gets a bad rap. And sales people are seen as pushy and/or formulaic. But all products need to be sold and, even in our digital age, customers need additional human pursuasion. Often the more upmarket (or complex) the product, the greater the need is for a strong sales person to represent it and sell with flair and sophistication. The workshop covers:

+ Understand who you are dealing with

+ Know your competition

+ Manage your time effectively

+ Reflect your company style

+ Understand what makes a good sales professional

+ Actively listen

+ Establish the needs of your potential customers

+ Anticipate objections

+ Communicate clearly and knowledgeably

+ Know when and how to ‘close the sale’

INTELLIGENT MARKETING

Whether you are launching a new product or service, or need to re-energise an existing one, these exercises and interventions can help steer your thinking and challenge your brand development. The workshop covers:

+ Work out why your business exists

+ Establish what your brand is like

+ Know your market place and competition

+ Ensure your product is something people really want

+ Know your customers

+ Don’t just market to new customers

+ Build customer loyalty

+ Understand marketing strategy vs tactics

+ Use the right channels and mix of media

+ Be clear and realistic

SARAH DUNCAN – THE SLEEPING LION

Sarah Duncan
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OTHER WORKSHOP STIMULUS & BUSINESS TOOLS