Call Today 07904 437119|sarah@sleepinglion.co.uk
SLEEPING LION2019-06-13T10:00:43+00:00

A MORE THOUGHTFUL APPROACH

Good business is not about how busy you are, it’s about effectiveness: trying to avoid all the time wasting trivia and focusing on the important stuff. This requires a more thoughtful approach.

A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of Sleeping Lion. For over 14 years, I have been advising companies on how to simplify things. My approach also focuses heavily on business integrity – promoting sustainable business development and ethical marketing. The Ethical Business Book is out in October this year.

There are a range of tools and exercises available here for you to download free. They draw together Business Ethics, Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, and Idea Generation – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.

SIGNATURE WORKSHOPS

I also offer my own Signature Workshops. You can book me to facilitate these workshops for your company, or join a small open session in central London. All workshops are tailor-made to suit the attendees, but include content and exercises included here. 

THE ONLY WAY IS ETHICS

It’s unrealistic to think a company can become ‘ethical’ overnight. But all organisations can begin moving in the right direction. This workshop includes content from The Ethical Business Book.

Starting with an agreed mission that engages employees, inspires customers, and helps protect the planet – all whilst still preserving the traditional bottom line.

This session highlights how better business practice can be highly commercial. Your ‘ethical journey’ can become central to your company’s marketing and communications strategy, setting it apart from the competition. But you can only be ethical in your marketing if you have integrity.

This workshop covers:

+ The benefits of being ethical

+ Where to start

+ Balancing Profit, People and the Planet

+ How to start saving the planet

+ How to become a better business

+ How to improve the lives of your employees

+ How to show customers more love

+ How to humanise your brand and market with greater integrity

Download Workbook

SOPHISTICATED SALES

These days, sales often gets a bad rap. And sales people are seen as pushy and/or formulaic. But all products need to be sold. Even in our digital age, customers need additional human persuasion.

Often the more upmarket (or complex) the product, the greater the need is for a strong sales person to represent it and sell with flair and sophistication.

This workshop covers:

+ Understanding who you are dealing with

+ Knowing your competition

+ Managing your time effectively

+ Reflecting your company style

+ Understanding what makes a good sales professional

+ Actively listening

+ Establishing the needs of your potential customers

+ Anticipating objections

+ Communicating clearly and knowledgeably

+ Knowing when and how to ‘close the sale’

Download Workbook

THOUGHTFUL MARKETING

Whether you are launching a new product or service, or need to re-energise an existing one, this workshop will help steer your thinking and challenge your brand development. 

This workshop covers:

+ Working out why your business exists

+ Establishing what your brand is like

+ Knowing your market place and competition

+ Ensuring your product is something people really want

+ Knowing your customers

+ Not just marketing to new customers

+ Building customer loyalty

+ Understanding marketing strategy vs tactics

+ Using the right channels and mix of media

+ Being clear and realistic

Download Workbook

RESPONSIBLE BUSINESS DEVELOPMENT

Businesses need to continually evolve to survive. This workshop forces you to examine the most important areas of your operation and the best practices that you need to introduce for effective brand development.

This workshop covers:

+ Working out why your business exists

+ Establishing what your brand is like

+ Managing your time effectively

+ Conducting better brainstorming

+ Knowing your market place and competition

+ Knowing your customers

+ Building customer loyalty

+ Understanding marketing strategy vs tactics

+ Marketing clearly and through the right channels

+ Creating a great company culture with high ethics

Download Workbook

FREE BUSINESS TOOLS/EXERCISES

UPCOMING WORKSHOP DATES

HOW TO BECOME A BETTER BUSINESS

The Ethical Business Book contains 50 ways to protect people, the planet and profits. I will be posting many of these exercises and ideas over the coming months on ethicalbusinessblog.comHere are 10 areas I would encourage everyone to look at sooner rather than later:

  1. Consider your company’s moral purpose: where can your business have the greatest positive impact on society and the environment?
  2. Understand the principles of the triple bottom line: how can your business model protect people, the planet and profits?
  3. Embrace diversity: the best businesses benefit from a dynamic and diverse mix of people.
  4. Establish green teams or groups of social intrapreneurs: drive ethical change throughout the business.
  5. Identify your conscious consumers: find out what they really care about and feed their passions.
  6. Work out how you can pay it forward: who in the world would most benefit if they had access to your product or service, but cannot afford it?
  7. Measure your corporate carbon footprint: now work out how to reduce and reverse it.
  8. Reduce, reuse, recycle: manage waste in the most environmentally helpful way you can.
  9. Stop greenwashingfalse or embellished marketing claims will be exposed.
  10. Accept that this is a never ending project: keep monitoring, measuring, learning and improving. 

ETHICAL STATS