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SLEEPING LION2019-01-14T14:17:50+00:00

SLEEPING LION

Confusing movement with progress is pretty common in business – with people often running around like headless chickens. But it’s not about how busy you are, it’s about effectiveness: trying to avoid all the timewasting trivia and focusing on the important stuff.

A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of the Sleeping Lion approach. For over 12 years, I have been advising companies on how to simplify and improve sales, marketing and business development – through consultancy, workshops and facilitation.

There are a range of tools and exercises available here for you to freely download. They draw together Productivity, Idea Generation, Branding, Customer Loyalty, Sales, Marketing, Team Development and Business Ethics – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.

I also offer my own Signature Workshops. You can book me to facilitate these workshops for your company, or join an open session in central London. These are small group workshops, with a maximum of 4 attendees.

SMART BUSINESS DEVELOPMENT

Businesses need to continually evolve to survive. This workshop forces you to examine the most important areas of your operation and apply best practices. The exercises cover:

+ Working out why your business exists

+ Establishing what your brand is like

+ Managing your time effectively

+ Conducting better brainstorming

+ Knowing your market place and competition

+ Knowing your customers

+ Building customer loyalty

+ Understanding marketing strategy vs tactics

+ Marketing clearly and through the right channels

+ Creating a great company culture with high ethics

Eventbrite - SOPHISTICATED SALES

SOPHISTICATED SALES

These days, sales often gets a bad rap. And sales people are seen as pushy and/or formulaic. But all products need to be sold and, even in our digital age, customers need additional human pursuasion. Often the more upmarket (or complex) the product, the greater the need is for a strong sales person to represent it and sell with flair and sophistication. This workshop covers:

+ Understanding who you are dealing with

+ Knowing your competition

+ Managing your time effectively

+ Reflecting your company style

+ Understanding what makes a good sales professional

+ Actively listening

+ Establishing the needs of your potential customers

+ Anticipating objections

+ Communicating clearly and knowledgeably

+ Knowing when and how to ‘close the sale’

Eventbrite - INTELLIGENT MARKETING

INTELLIGENT MARKETING

Whether you are launching a new product or service, or need to re-energise an existing one, this workshop can help steer your thinking and challenge your brand development. Exercises and interventions include:

+ Working out why your business exists

+ Establishing what your brand is like

+ Knowing your market place and competition

+ Ensuring your product is something people really want

+ Knowing your customers

+ Not just marketing to new customers

+ Building customer loyalty

+ Understanding marketing strategy vs tactics

+ Using the right channels and mix of media

+ Being clear and realistic

Eventbrite - SMART BUSINESS DEVELOPMENT

SARAH DUNCAN – THE SLEEPING LION

Sarah Duncan
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WORKSHOP EXERCISES & FREE BUSINESS TOOLS