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SLEEPING LION2019-03-01T15:02:03+00:00

SARAH DUNCAN – SLEEPING LION

My career started in the Sales Team at Claridge’s (then part of The Savoy Group). From there I took on my first of many membership marketing roles at The London Capital Club, before moving to Asia with Club Corp Int to work in club development roles in Vietnam, Singapore and the Philippines. I then entered the world of spa marketing and development based in Bali, Indonesia. Back in London in 2001, I worked at the ultra modern Reeboks Sports Club, then the classically traditional Royal Automobile Club, before setting up Sleeping Lion in 2005. 

Sarah Duncan
Consultancy
Photography
Travel Blog

A MORE THOUGHTFUL APPROACH

Good business is not about how busy you are, it’s about effectiveness: trying to avoid all the time wasting trivia and focusing on the important stuff. This requires a more thoughtful approach.

A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of Sleeping Lion. For 14 years, I have been advising companies on how to simplify things. My approach also focuses heavily on business integrity – promoting responsible business development and ethical marketing.

There are a range of tools and exercises available here for you to freely download. They draw together Business Ethics, Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, and Idea Generation – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.

SIGNATURE WORKSHOPS

I also offer my own Signature Workshops. You can book me to facilitate these workshops for your company, or join a small open session in central London. All workshops are tailor-made to suit the attendees, but include content and exercises included here. 

THE ONLY WAY IS ETHICS

It’s unrealistic to think a company can become ‘ethical’ overnight. But all organisations can begin moving in the right direction. And more thoughtful business practices can greatly improve your marketing.

Starting with an agreed mission that engages employees, inspires customers, and helps protect the planet – all whilst still preserving the traditional bottom line.

This session highlights how better business practice can be highly commercial. Your ‘ethical journey’ can become central to your company’s marketing and communications strategy, setting it apart from the competition. But you can only be ethical in your marketing if you have integrity.

This workshop covers:

+ The benefits of being ethical

+ Where to start

+ Balancing Profit, People and the Planet

+ How to start saving the planet

+ How to become a better business

+ How to improve the lives of your employees

+ How to show customers more love

+ How to humanise your brand and market with greater integrity

SOPHISTICATED SALES

These days, sales often gets a bad rap. And sales people are seen as pushy and/or formulaic. But all products need to be sold. Even in our digital age, customers need additional human persuasion.

Often the more upmarket (or complex) the product, the greater the need is for a strong sales person to represent it and sell with flair and sophistication.

This workshop covers:

+ Understanding who you are dealing with

+ Knowing your competition

+ Managing your time effectively

+ Reflecting your company style

+ Understanding what makes a good sales professional

+ Actively listening

+ Establishing the needs of your potential customers

+ Anticipating objections

+ Communicating clearly and knowledgeably

+ Knowing when and how to ‘close the sale’

BOOK A LONDON PLACE
Download Workbook
BOOK A LONDON PLACE
Download Workbook

THOUGHTFUL MARKETING 

Whether you are launching a new product or service, or need to re-energise an existing one, this workshop will help steer your thinking and challenge your brand development. 

This workshop covers:

+ Working out why your business exists

+ Establishing what your brand is like

+ Knowing your market place and competition

+ Ensuring your product is something people really want

+ Knowing your customers

+ Not just marketing to new customers

+ Building customer loyalty

+ Understanding marketing strategy vs tactics

+ Using the right channels and mix of media

+ Being clear and realistic

RESPONSIBLE BUSINESS DEVELOPMENT

Businesses need to continually evolve to survive. This workshop forces you to examine the most important areas of your operation and the best practices that you need to introduce for effective brand development.

This workshop covers:

+ Working out why your business exists

+ Establishing what your brand is like

+ Managing your time effectively

+ Conducting better brainstorming

+ Knowing your market place and competition

+ Knowing your customers

+ Building customer loyalty

+ Understanding marketing strategy vs tactics

+ Marketing clearly and through the right channels

+ Creating a great company culture with high ethics

BOOK A LONDON PLACE
Download Workbook
BOOK A LONDON PLACE
Download Workbook

UPCOMING WORKSHOP DATES

RESPONSIBLE BUSINESS DEVELOPMENT

March 26 @ 10:00 am - 4:00 pm

THOUGHTFUL MARKETING

March 27 @ 10:00 am - 4:00 pm

SOPHISTICATED SALES

April 2 @ 10:00 am - 4:00 pm

THE ONLY WAY IS ETHICS

April 10 @ 10:00 am - 4:00 pm

WORDS OF WISDOM

FEATURED EXERCISE

The Triple Bottom Line