THOUGHTFUL MARKETING

Whether you are launching a new product or service, or need to re-energise an existing one, this workshop can help steer your thinking and challenge your brand development. Exercises and interventions include:

+ Working out why your business exists

+ Establishing what your brand is like

+ Knowing your market place and competition

+ Ensuring your product is something people really want

+ Knowing your customers

+ Not just marketing to new customers

+ Building customer loyalty

+ Understanding marketing strategy vs tactics

+ Using the right channels and mix of media

+ Being clear and realistic