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SOPHISTICATED SALES

These days, sales often gets a bad rap. And sales people are seen as pushy and/or formulaic. But all products need to be sold and, even in our digital age, customers need additional human pursuasion. Often the more upmarket (or complex) the product, the greater the need is for a strong sales person to represent it and sell with flair and sophistication. This workshop covers:

+ Understanding who you are dealing with

+ Knowing your competition

+ Managing your time effectively

+ Reflecting your company style

+ Understanding what makes a good sales professional

+ Actively listening

+ Establishing the needs of your potential customers

+ Anticipating objections

+ Communicating clearly and knowledgeably

+ Knowing when and how to ‘close the sales