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PEOPLE + PLANET2019-03-12T09:27:56+00:00

As someone who advises businesses on how to be more ‘ethical’, it would be pretty churlish of me not to practice what I preach. This is an ongoing process for me, with little changes being made regularly to try and be a better business (and human).

Here are a few things that are close to my heart.


My husband Kevin and I have supported a number of charities over the years via our companies (Sleeping Lion and Expert Advice). These include Action Aid, Centrepoint, Crisis, the Great Bustard Group, Street Kids Int UK and the Teenage Cancer Trust.

This year we are specifically supporting:


Binti is a registered charity, with a mission to provide menstrual dignity to all girls, all over the world. This means facilitating access to pads to ensure menstrual hygiene, educating girls about what menstruation is and what they can expect from it, and dispelling stigma, taboos, myths and negative perceptions around menstruation.

Binti is headquartered in the UK, and currently runs projects in India, Kenya, Swaziland and the U.S., as well as at home in the UK.


Founded in 1986, WildCRU has grown to be one of the largest and most productive conservation research institutes in the world.

The Trans-Kalahari Predator Programme is one of WildCRU’s largest projects, focused on the predators of southern Africa and their conservation and interactions with people. African lion populations have suffered an estimated 75% range reduction in the last 100 years. Continent wide, there may be as few as 20,000 lions left in the wild with many isolated populations recently disappearing or facing imminent extinction, for which habitat loss and human-wildlife conflict have been identified as primary drivers.


Since setting up Sleeping Lion in 2005, I have carved out time to regularly volunteer – including as a Childline counsellor and Learning volunteer at ZSL London Zoo. Recently I have trained as an NSPCC School Service volunteer and now regularly present their Speak Out and Stay Safe assemblies and workshops.


Kevin and I love to travel – experiencing different cultures and observing this wonderful world that we live in. This means we fly, which isn’t great for the long-term health of the planet. To balance this out, we offset all our annual travel through donating money that supports environmental projects such as gyapa stoves in Ghana – which reduce charcoal emissions by 50%.