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sarah@sleepinglion.co.uk
SARAH DUNCAN
SARAH DUNCAN
WAYS I CAN HELP
MY EXPERIENCE
ETHICAL BUSINESS
WORKSHOPS
EXERCISES
BRANDING
MARKET MAPS
FORWARD THINKING BRANDING
BRAND PRINCIPLES
DEVELOPING A STRONG BRAND
BRAND BOMB
YOUR VALUE PROPOSITION
HUMANISE YOUR BRAND
CUSTOMERS
ACKNOWLEDGING YOUR CUSTOMERS
CUSTOMER PROFILING
PRODUCTS FOR CUSTOMERS
DEFINING CUSTOMER LOYALTY
YOUR INVISIBLE CUSTOMER
GAINING CUSTOMER INSIGHTS
CUSTOMER SATISFACTION
MARKETING
STRATEGY VS TACTICS
INITIATIVES WITH TACTICAL APPLICATIONS
MARKETING VIA THE RIGHT CHANNELS
PAID, OWNED, EARNED & SHARED MARKETING
CREATIVE BRIEFING
STORYDOING
SALES
ACTIVE LISTENING
ESTABLISHING NEEDS
VALUE POSITION
THE SALES HAMMOCK
BARRIERS TO PURCHASE
SALES TYPES
PEOPLE
ENGAGING WITH YOUR EMPLOYEES
CREATING A GREAT CULTURE
MOTIVATING MAVERICKS
PERSONAL MOTIVATION
DYSFUNCTIONAL TEAMS
THE IDEAL TEAM PLAYER
ESTABLISHING A STRONG COMPANY CULTURE
PRODUCTIVITY
ESSENTIALISM
CIRCLE OF CONCERN
THE PRIORITY MATRIX
BAR CODE DAY
THE POWER OF LESS
GETTING THINGS DONE
IDEAS
THREE GOOD / THREE BAD
THE THREE BUCKETS
CATEGORY STEALING
FOUR CORNER WALKABOUT
EYES OF AN EXPERT
SATELLITE SYSTEM
LIBRARY
ETHICS & SUSTAINABILITY
BRANDING
ZAG
PURPLE COW
BRAND MANNERS
THE LONG TAIL
MEATBALL SUNDAE
THE BRAND INNOVATION MANIFESTO
IN SEARCH OF THE OBVIOUS
EATING THE BIG FISH
CUSTOMERS
THE ULTIMATE QUESTION
COMMITMENT-LED MARKETING
HERD
DECODED
ORGANISATIONS DON’T TWEET
MARKETING
ESSENTIALISM
MARKETING JUDO
ORGANISATIONS DON’T TWEET
THE LONG TAIL
THE END OF MARKETING AS WE KNOW IT
PEOPLE
WHY SHOULD ANYONE WORK HERE
THE PIRATE INSIDE
EXCEPTION SERVICE, EXCEPTIONAL PROFIT
THE FIVE DYSFUNCTIONS OF A TEAM
THE IDEAL TEAM PLAYER
CLEVER
TO SELL IS HUMAN
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SARAH DUNCAN
SARAH DUNCAN
WAYS I CAN HELP
MY EXPERIENCE
ETHICAL BUSINESS
WORKSHOPS
EXERCISES
BRANDING
MARKET MAPS
FORWARD THINKING BRANDING
BRAND PRINCIPLES
DEVELOPING A STRONG BRAND
BRAND BOMB
YOUR VALUE PROPOSITION
HUMANISE YOUR BRAND
CUSTOMERS
ACKNOWLEDGING YOUR CUSTOMERS
CUSTOMER PROFILING
PRODUCTS FOR CUSTOMERS
DEFINING CUSTOMER LOYALTY
YOUR INVISIBLE CUSTOMER
GAINING CUSTOMER INSIGHTS
CUSTOMER SATISFACTION
MARKETING
STRATEGY VS TACTICS
INITIATIVES WITH TACTICAL APPLICATIONS
MARKETING VIA THE RIGHT CHANNELS
PAID, OWNED, EARNED & SHARED MARKETING
CREATIVE BRIEFING
STORYDOING
SALES
ACTIVE LISTENING
ESTABLISHING NEEDS
VALUE POSITION
THE SALES HAMMOCK
BARRIERS TO PURCHASE
SALES TYPES
PEOPLE
ENGAGING WITH YOUR EMPLOYEES
CREATING A GREAT CULTURE
MOTIVATING MAVERICKS
PERSONAL MOTIVATION
DYSFUNCTIONAL TEAMS
THE IDEAL TEAM PLAYER
ESTABLISHING A STRONG COMPANY CULTURE
PRODUCTIVITY
ESSENTIALISM
CIRCLE OF CONCERN
THE PRIORITY MATRIX
BAR CODE DAY
THE POWER OF LESS
GETTING THINGS DONE
IDEAS
THREE GOOD / THREE BAD
THE THREE BUCKETS
CATEGORY STEALING
FOUR CORNER WALKABOUT
EYES OF AN EXPERT
SATELLITE SYSTEM
LIBRARY
ETHICS & SUSTAINABILITY
BRANDING
ZAG
PURPLE COW
BRAND MANNERS
THE LONG TAIL
MEATBALL SUNDAE
THE BRAND INNOVATION MANIFESTO
IN SEARCH OF THE OBVIOUS
EATING THE BIG FISH
CUSTOMERS
THE ULTIMATE QUESTION
COMMITMENT-LED MARKETING
HERD
DECODED
ORGANISATIONS DON’T TWEET
MARKETING
ESSENTIALISM
MARKETING JUDO
ORGANISATIONS DON’T TWEET
THE LONG TAIL
THE END OF MARKETING AS WE KNOW IT
PEOPLE
WHY SHOULD ANYONE WORK HERE
THE PIRATE INSIDE
EXCEPTION SERVICE, EXCEPTIONAL PROFIT
THE FIVE DYSFUNCTIONS OF A TEAM
THE IDEAL TEAM PLAYER
CLEVER
TO SELL IS HUMAN
BOOKS ON BRANDING
sarah@sleepinglion.co.uk
2016-09-30T07:56:04+00:00
RECOMMENDED READING RELATED TO BRANDING
Zag – Marty Neumeier
Purple Cow – Seth Godin
Brand Manners – Hamish Pringle & William Gordon
Eating the Big Fish – Adam Morgan
The Long Tail – Chris Anderson
Meatball Sundae – Seth Godin
The Brand Innovation Manifesto – John Grant
In Search of the Obvious – Jack Trout
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