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sarah@sleepinglion.co.uk
SARAH DUNCAN
SARAH DUNCAN
WAYS I CAN HELP
MY EXPERIENCE
WORKSHOP EXERCISES/FREE TOOLS
PRODUCTIVITY
ESSENTIALISM
CIRCLE OF CONCERN
THE PRIORITY MATRIX
BAR CODE DAY
THE POWER OF LESS
GETTING THINGS DONE
BRANDING
MARKET MAPS
FORWARD THINKING BRANDING
BRAND PRINCIPLES
DEVELOPING A STRONG BRAND
BRAND BOMB
YOUR VALUE PROPOSITION
CUSTOMERS
CUSTOMER PROFILING
PRODUCTS FOR CUSTOMERS
DEFINING CUSTOMER LOYALTY
YOUR INVISIBLE CUSTOMER
GAINING CUSTOMER INSIGHTS
CUSTOMER SATISFACTION
MARKETING
STRATEGY VS TACTICS
INITIATIVES WITH TACTICAL APPLICATIONS
MARKETING VIA THE RIGHT CHANNELS
PAID, OWNED, EARNED & SHARED MARKETING
CREATIVE BRIEFING
SALES
ACTIVE LISTENING
ESTABLISHING NEEDS
VALUE POSITION
THE SALES HAMMOCK
BARRIERS TO PURCHASE
SALES TYPES
PEOPLE
CREATING A GREAT CULTURE
MOTIVATING MAVERICKS
PERSONAL MOTIVATION
DYSFUNCTIONAL TEAMS
THE IDEAL TEAM PLAYER
ESTABLISHING A STRONG COMPANY CULTURE
ETHICS
WHY DOES YOUR BUSINESS EXIST?
WHAT DOES ‘GREEN’ MEAN?
ETHICAL MARKETING PRINCIPLES
12 PRINCIPLES OF AN ETHICAL BUSINESS
GREEN MARKETING CHECKLIST
ESSENTIAL INTENT
IDEAS
THREE GOOD / THREE BAD
THE THREE BUCKETS
CATEGORY STEALING
FOUR CORNER WALKABOUT
EYES OF AN EXPERT
SATELLITE SYSTEM
BOOK REVIEWS
BRANDING
Zag
Purple Cow
Brand Manners
The Long Tail
Meatball Sundae
The Brand Innovation Manifesto
In Search of the Obvious
Eating the Big Fish
CUSTOMERS
The Ultimate Question
Commitment-Led Marketing
Herd
Decoded
Organisations Don’t Tweet
MARKETING
Essentialism
Marketing Judo
Organisations Don’t Tweet
The Long Tail
The End Of Marketing As We Know It
PEOPLE
Why Should Anyone Work Here?
The Pirate Inside
Exceptional Service, Exceptional Profit
The Five Dysfunctions of a Team
The Ideal Team Player
Clever
To Sell Is Human
ETHICS
Start With Why
Tell The Truth
Good Business
Screw Business As Usual
Essentialism
WORDS OF WISDOM
CONTACT
BOOK A WORKSHOP
Search for:
BOOKS ON CUSTOMERS
sarah@sleepinglion.co.uk
2016-09-30T07:56:45+00:00
RECOMMENDED READING RELATED TO CUSTOMERS
The Ultimate Question – Fred Reichheld
Commitment-Led Marketing – Jan Hofmeyr & Butch Rice
Herd – Mark Earls
Decoded – Phil Barden
Organisations Don’t Tweet People Do – Evan Semple
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