TOOLS TO HELP WITH BRANDING
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How to get the basic elements right (from Zag)
How to build a great brand (from Zag)
How to establish your current & future brand positioning (from The Diagrams Book)
How to work out what you are and what you are not
How three simple questions can anchor your brand
CREATING A BUSINESS MODEL AROUND YOUR VALUE PROPOSITION
How to create products and services that people really want (from Value Proposition Design)