TOOLS TO HELP UNDERSTAND YOUR CUSTOMERS & BUILD GREATER LOYALTY
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How to understand your target customers better
CREATING PRODUCTS THAT MEET CUSTOMER NEEDS
How to get the right product/customer fit (from Value Proposition Design)
DEFINING WHAT CUSTOMER LOYALTY MEANS TO YOUR BRAND
How to understand where your customers’ loyalty lies
How to get the basics right (from Exceptional Service, Exceptional Profit)
How to gain valuable customer insights (from Value Proposition Design)
How to stay focused on genuine customers