Let’s stop screwing the planet
Whilst developing the business development toolkit over past few months, I've become quite obsessed by ethical behaviour and 'green' marketing. There are few tools to help with this in the toolkit, but, reading wise, Branson [...]
Time to get Zagging!
Of all the books I have read over the past few months, this one stands out. Practical, visual and short! I've used a number of elements in the toolkit, but the whole book is well [...]
Customer reviews – love or loathe them?
Reviews have a major impact on hospitality businesses. Love them or loathe them, they aren't going away - learning to deal with them effectively is the key. TELL THE TRUTH Many poor online reviews stem from [...]
