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  • SARAH DUNCAN
  • CONSULTANCY
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  • SME TOOLKIT
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  • SARAH DUNCAN
  • CONSULTANCY
  • TRAINING
  • SME TOOLKIT
  • B CORP
RECOMMENDED BOOK REVIEWSsarah@sleepinglion.co.uk2020-09-04T15:15:03+00:00

There are many great business books out there, here are just a few that I’ve read over the years and enjoyed. Click on the title to read a one page summary.

BRANDING

  • Zag – Marty Neumeier
  • Purple Cow – Seth Godin
  • Brand Manners – Hamish Pringle & William Gordon
  • Eating the Big Fish – Adam Morgan
  • The Long Tail – Chris Anderson
  • Meatball Sundae – Seth Godin
  • The Brand Innovation Manifesto – John Grant
  • In Search of the Obvious – Jack Trout

CUSTOMERS

  • The Ultimate Question – Fred Reichheld
  • Commitment-Led Marketing – Jan Hofmeyr & Butch Rice
  • Herd – Mark Earls
  • Decoded – Phil Barden
  • Organisations Don’t Tweet People Do – Euan Semple

MARKETING

  • Essentialism – Greg McKeown
  • Marketing Judo – John Barnes & Richard Richardson
  • The End of Marketing As We Know It – Sergio Zyman

PEOPLE

  • Why Should Anyone Work Here? – Goffee & Jones
  • The Pirate Inside – Adam Morgan
  • Exceptional Service, Exceptional Profit – Inghilleri & Solomon
  • To Sell is Human – Daniel Pink
  • Clever – Goffee & Jones

ETHICAL AND SUSTAINABLE BUSINESS

Click image below to access Ethical and Sustainable Business Library (featured on my Ethical Business Blog):

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